Dust Moto recently released the pre-order for their mid-sized electric dirt bike, the Dust Moto Hightail. They have been building this bike in public since 2023 and it has been a fun follow through their newsletter and social media.

The Dust Moto crew used a “Build in Public” model and a few Crowdfunding and Subscription tactics we’ve seen in the electric vehicle space (Tesla, Rivian, and Stark) to help fund their startup. They started off with the Founders50 and then launched the First100 a few months later to create some light monthly income. These buy-ins gave the members a chance to join behind the scene calls to see the bike being built at a deeper level than what was being shown on social media. I would have loved to have been on those calls!

Now that the Dust Model 1 has an official name, the Dust Moto Hightail, and the pre-order has launched, we’ll see if this becomes a success for Dust Moto. I for one have really enjoyed the journey, and I am extremely jealous of all the riders they have worked with over the past year. I’m a fan of the growth of electric dirt bikes because I believe it expands our current market, while also bringing new engineering talent into a fairly stale industry.

What are your thoughts? Are you excited for new brands like Dust Moto bringing new electric offerings into the dirt bike industry? Would you buy one? Would you race one? Is the Hightail the ultimate play bike?!?! I HAVE SO MANY QUESTIONS!

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