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Dirt Bike rider riding between tight trees on a piece of singletrack.

RESET : Getting Back on the Bike after Time Off

July 20, 2021

When you’re riding your bike after time off, you need to have a reset. You need to have a mindset shift that allows you to prioritize the reasons you’re riding and not trying to be the person you were before you stopped riding.

Mountain bike enduro racers all smiles on the trail.

I Ride For the Fun Times with Friends

April 1, 2021

When I was in school, I thought I was going to become a physical therapist, not be racing bikes in Italy. It’s wild to think about.

GasGas, Make Way for the Other Red Meat

April 1, 2021

GasGas has defied all odds, and Japanese corporate procrastinators, to become the world’s number 1 selling red dirt bike.

Dirt bike racer starring down the trail.

Why I Ride Stories: Josh Rempel

March 25, 2021

The feeling of hitting flowing singletrack after a rain, through the aspen trees that are just starting to change colors, the smell of the woods, and the perfect dirt that is like riding on rails. I live for it.

Dirt bike rider riding on red clay through the trees.

Why I Ride Stories: Wardell Bennett

March 18, 2021

Riding motorcycles continues to positively influence me and those around me and makes family bonds even tighter.

Kris Vermillion's son looking at the view while riding his mountain bike.

Why I Ride Stories: Kris Vermillion

March 12, 2021

Riding allows me to sort through personal or work issues, build relationships with family and friends, and push myself to do more than I think I can.

Vanessa Ruck sharing her Why I Ride story.

Why I Ride Stories: Vanessa Ruck | The Girl on a Bike

March 4, 2021

Road riding on my Harley-Davidson had me loving bikes; however, I wanted more fun and adrenaline-filled.

Why I Ride Stories: Eddie Marak

February 25, 2021

My Favorite place to ride on earth would have to be Colorado. It’s the total package: great riding, incredible scenery, and good weather. It’s an adventure, and it’s something that I don’t get to experience often.

Todd 'The Cowboy' Slavik shredding on his BMX bike,

Why I Ride Stories: Todd Slavik

February 18, 2021

I joke around with friends that “I do it for my fans.” I’ve spent my life entertaining others. No matter if it’s racing, jumping, or just going out for a freeride with friends.

Astra Handlebars Installation and Initial Review

February 15, 2021

Here are our initial thoughts on the Astra Handlebars low height and moderate sweep setup. Aggressive Posture: check. Elbow Positioning: check.

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